Nick Pryde

Product designer building with code.

Currently at Instrumentl, building tools to help nonprofits win more funding.

Projects

Instrumentl: Redesigning grant discovery
New natural language setup, AI-powered match refinement, and a UI rebuilt to support decision making.
- Product design
- Design engineering
- AI
Gubagoo: Rebuilding a CRM
Led design of a ground-up CRM for car dealerships, replacing a cramped, hard-to-learn legacy product.
- Product Design
- UX Design
Labmate: Scheduling built for science
A scheduler I designed and built solo for wet-lab researchers.
- Product design
- Design engineering
Gubagoo: Performance Dashboard
Helping car dealers find actionable insights and clear ROI from their digital sales data.
- Product Design
- UX Design
- Data Viz
Gubagoo: Chat Copilot
One of the earliest user-driven AI features I designed, before AI copilots were everywhere.
- Product Design
- AI
- UX Design

Product Design at Instrumentl
Building tools to help nonprofits win more funding.
2024 - Present
Senior Product Designer at Gubagoo
Making car dealers' work easier, from CRM and AI chat tools to the design system behind them.
2021 - 2024
Product Designer at Viridian Agency
Hybrid design and development role improving the patient experience in healthcare + tech.
2019 - 2021
Senior Designer at Victory Tailgate
Designed licensed team gear, and the tools that made producing it faster.
2013 - 2019

I turned my personal site into a skate park
A weekend experiment to see if I could make a satisfying skate experience in the browser
October 2026