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Nick Pryde

Product designer building with code.

Currently at Instrumentl, building tools to help nonprofits win more funding.

Projects

  • Instrumentl setup flow, agent guiding users through their project
    Instrumentl: Redesigning Grant Discovery

    New natural language setup, AI-powered match refinement, and a UI rebuilt around grant-writing workflows.

    • Product design
    • Design engineering
    • AI
  • Gubagoo CRM inbox, showing an active dealership chat conversation and client opportunity panel
    Gubagoo: Rebuilding a CRM

    Led design of a ground-up CRM for car dealerships, replacing a cramped, hard-to-learn legacy product.

    • Product Design
    • UX Design
  • Labmate landing page with an experiment tracker preview
    Labmate: Scheduling for Wet-Lab Experiments

    A scheduler I designed and built solo for wet-lab researchers.

    • Product design
    • Design engineering
  • Copilot control bar collecting customer info in a live dealership chat
    Gubagoo: Chat Copilot

    One of the earliest user-driven AI features I designed, before AI copilots were everywhere.

    • Product Design
    • AI
    • UX Design
  • Gubagoo dashboard overview
    Gubagoo: Performance Dashboard

    Helping car dealers find actionable insights and clear ROI from their digital sales data.

    • Product Design
    • UX Design
    • Data Viz

Experience

  • Product Design at Instrumentl

    Building tools to help nonprofits win more funding.

    2024 - Present
  • Senior Product Designer at Gubagoo

    Making car dealers' work easier, from CRM and AI chat tools to the design system behind them.

    2021 - 2024
  • Product Designer at Viridian Agency

    Hybrid design and development role improving the patient experience in healthcare + tech.

    2019 - 2021
  • Senior Designer at Victory Tailgate

    Designed licensed team gear, and the tools that made producing it faster.

    2013 - 2019