confidential Souly Had

Nick Pryde

Product designer building with code.

Currently at Instrumentl, building tools to help nonprofits win more funding.

Projects

  • Instrumentl setup flow, agent guiding users through their project
    Instrumentl: Redesigning Grant Discovery

    New natural language setup, AI-powered match refinement, and a UI rebuilt around grant-writing workflows.

    • Product design
    • Design engineering
    • AI
  • Gubagoo CRM inbox, showing an active dealership chat conversation and client opportunity panel
    Gubagoo: Rebuilding a CRM

    Led design of a ground-up CRM for car dealerships, replacing a cramped, hard-to-learn legacy product.

    • Product Design
    • UX Design
  • Copilot control bar collecting customer info in a live dealership chat
    Gubagoo: Chat Copilot

    One of the earliest user-driven AI features I designed, before AI copilots were everywhere.

    • Product Design
    • AI
    • UX Design
  • Gubagoo dashboard overview
    Gubagoo: Performance Dashboard

    Helping car dealers find actionable insights and clear ROI from their digital sales data.

    • Product Design
    • UX Design
    • Data Viz
  • Labmate landing page with an experiment tracker preview
    Labmate

    Experiment planning for research labs, where moving day zero updates the whole protocol.

    • Product design
    • Design engineering

Experience

  • Product Design at Instrumentl

    Building tools to help nonprofits win more funding.

    2024 - Present
  • Senior Product Designer at Gubagoo

    Making car dealers' work easier, from CRM and AI chat tools to the design system behind them.

    2021 - 2024
  • Product Designer at Viridian Agency

    Hybrid design and development role improving the patient experience in healthcare + tech.

    2019 - 2021
  • Senior Designer at Victory Tailgate

    Designed licensed team gear, and the tools that made producing it faster.

    2013 - 2019

What teammates say about me

“You are honestly the best designer I've ever worked with, and with all the work with the component library/design system, you're definitely setting high standards.”

Engineering teammate

“Nick has launched us light years forward in terms of the way we think about and implement design. The tight relationships he's knit with the devs and PMs are great wins. The work he's done is going to save us all dozens (maybe even hundreds) of hours.”

Senior Engineer

“Your design work does not go unnoticed and the level of thought that goes into the user experience is astonishing, keep it up.”

Gubagoo colleague

“Myself and the whole team learned so much from you: the way you explain designs and how thorough your design process is. It made our designers better individually, which is a hard thing to do!”

Head of design

“Nick has literally reimagined the way design operates here. Under his direction, it's becoming integrated and aligned better than ever between different parts of the app and different stakeholders.”

Gubagoo colleague

“Nick, that presentation was amazing… you delivered everything that we were looking to deliver, and you made sure to drive home the important part.”

Instrumentl teammate