Gubagoo: Performance Dashboard

2021

Customers were abandoning our analytics dashboard because of disorganized metrics and a broken interaction model, forcing them to run manual analyses instead.

As the sole designer, I led the end-to-end redesign, auditing the existing experience, defining the interaction model, and shipping final UI.

Source Performance page showing chat sales attribution with a hover tooltip comparing revenue and gross profit to the previous 30 days — Source Performance: revenue and gross profit against the previous period, with hover details.

Chat handling by leads chart and table, department breakdown, and volume over time panels — Chat handling compared across dealer-engaged and Gubagoo-only chats, with department and volume breakdowns.

Deals breakdown cards switching between inventory type and payment type — Toggle deals between inventory type and payment type.

Deals by credit score panel with median score, completion rate and a deal table beside opportunity cards — Deals by credit score, with a drill-down table.

What people said

“This is gonna make performance reviews a breeze”

Gubagoo team member

“You guys are over the top, great designs, love how you displayed everything.”

Enterprise dealership customer